Yesterday, Melonie visited Ton De Graaf's 'Worldwide Coaching magazine' blog at http://worldwidecoachingmagazine.com, where he asked about
RICH: You put a lot of emphasis - rightfully - on branding yourself with a strong LinkedIn profile. But what if you are a "mutt"? For example, I am a freelance writer, a public speaker on communications skills, and a psychotherapist - and all three are important parts of my livelihood. Or, to use a bigger example, Bill Gates was both a software CEO and a philanthropist. What is your advice to people whose career descriptions use the word "and" a lot?
MELONIE: Like you, I also offer more than one set of services to a variety of different ideal clients. The first thing you need to do if you are in this position is determine if your ideal clients for each product or service use LinkedIn.
Once you have determined
which products or services are the best fit for LinkedIn, you need to pick the
best two or three of these. More than this will make it difficult to ensure
that your profile is optimized well for search and it also becomes too much
information for your ideal clients to read through when they land on your
profile.
After you have your top two
or three, then you need to make sure that you address each appropriately, in your
Headline, Summary, Experience and Skills sections.
RICH: How active should you be in
a LinkedIn group? Of course you shouldn't spam or post self-serving messages.
But is there a point past which you are "too" present in an affinity
group, even posting appropriate messages?
MELONIE: Often
one post a week is sufficient for each group, with most of your time being
dedicated to either replying to people who have commented on your posts or
reading and commenting on others posts and comments. The engagement and
interaction is often just as, if not more important than the act of posting
itself.
As long as you are making
positive and helpful comments that make sense, it is unlikely that you could be
too active.
RICH: You do a good job laying
out the features of LinkedIn Premium accounts. Should most small business
owners get one?
MELONIE: Not at
all. Most small business owners will only ever need to use the free version of
LinkedIn.
Situations where you might
consider upgrading would be:
- If
you are sending semi frequent InMails, which are costly if you are
purchasing them individually
- If
you have a lot of people viewing your profile everyday and you want to use
the Who’s viewed your profile page to see everyone who has viewed it or to
better understand the general demographics of those viewing it.
- If
you would like to increase your ability to narrow your searches with the
premium search fields as well as to increase the number of saved searches
you are allowed and the number of results displayed from each search.
I
hope you enjoyed this brief interview with award-winning social
media expert Melonie Dodaro. You can find out some of Melonie's TOP SOCIAL
MEDIA STRATEGIES – along with those of 10 other TOP world-class social media
experts – on her FREE 3-Day Telesummit:
Cracking the Social Media
Code:
The Masters Speak!
Register FREE at
http://topdogsocialmedia.com/book-launch/pages/telesummit.php
The Masters Speak!
Register FREE at
http://topdogsocialmedia.com/book-launch/pages/telesummit.php
Here's Melonie's stellar
guest line up (in order of appearance):
- MELONIE DODARO - Founder Top Dog Social Media, LinkedIn and social selling
expert, author of The LinkedIn Code
- LYNN SERAFINN
(co-host) - Founder 7 Graces Project CIC, marketer, coach,
author of The 7 Graces of Marketing, Tweep-e-licious
- JASON MILLER - LinkedIn Marketing Solutions, corporate marketing manager for
many companies
- JOEL COMM - Entrepreneur, NY Times bestselling author, new media innovator
- EKATERINA WALTER - CMO of Branderati, speaker, author of Think Like Zuck,
co-author of The Power of Visual Storytelling
- MICHAEL STELZNER - Founder/CEO of Social Media Examiner, host Social Media
Marketing podcast, author of Launch, Writing White Papers and
others
- JOHN JANTSCH - Marketing consultant, business strategist, Founder Duct Tape
Marketing, author of Duct Tape Marketing and others
- PATTY FARMER - Marketing and social media strategist, speaker, trainer, radio
host and author
- KIM GARST - CEO of 'Boom! Social', social media marketing strategist,
entrepreneur, speaker, author
- ALLISON MASLAN - CEO of "Blast Off", business mentor, entrepreneur,
author of Blast Off!
- JILL ROWLEY - Marketing expert, social selling 'evangelist', entrepreneur
Over those 3 days, Melonie
and her guests will share their top tips on:
·
Building Your Personal
Brand
·
Building Your Online
Community
·
Monetizing Social Media
If
you cannot make the live broadcast, register anyway so you can listen to audio
replays.
THEN,
when you buy The LinkedIn Code during
its official Amazon launch, you’ll receive dozens
of valuable free gifts from Melonie and her friends and colleagues. You can CLICK HERE to find out more
about the book, and these free gifts.
Be sure to follow Melonie tomorrow
on the next stop of her Virtual Blog Tour, when she’ll be visiting Wendy
McClelland's blog at http://wendymcclelland.com/blog-2/,
where they'll be talking about sponsored updates and the 'relationships' tab.
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