In this most unusual of election years, we have a
communications skills expert’s nightmare: one of the most divisive races in modern history, fueled by non-stop partisan
talk radio, cable TV and social media.
I am pretty apolitical on the best of days, but this year in particular, the electoral process makes me feel the same way most women would probably feel if Bikini Babes of NASCAR was blaring on their TV 24/7. But people still do ask me to weigh in about politics, and while I wouldn't dream of telling you how to vote, I do have some thoughts about how to best approach this election. Here they are:
I am pretty apolitical on the best of days, but this year in particular, the electoral process makes me feel the same way most women would probably feel if Bikini Babes of NASCAR was blaring on their TV 24/7. But people still do ask me to weigh in about politics, and while I wouldn't dream of telling you how to vote, I do have some thoughts about how to best approach this election. Here they are:
Use the outrage test.
I have a simple rule for whether an issue should concern me: is the outrage
bipartisan? If not, then it isn’t allowed to take up valuable space in my head.
This simple rule automatically exempts me from Benghazi, Melenia Trump’s
speech, Hilary’s emails, Trump steaks, and a whole host of other issues.
This is particularly true when (only) one side is going, “Oh,
OH! Let’s investigate! Let's litigate! Let's prosecute!” When I
hear people talk about jailing Hilary or blocking Trump from candidate security
briefings, all I can do is roll my eyes and mutter to myself, “Holy 1998
impeachment, Batman.” Because these faux issues won’t give anyone a good
job, improve our well-being or stop violence.
Real issues like the economy, health care, racial justice
and the police, and terrorism raise strong opinions from both sides – and even
if they disagree, it’s game on. But if one side is outraged and you are hearing
crickets from the other side, move along.
Choose your sources.
Do you form your political opinions – or worse, express them – through Facebook
memes or partisan sources? Let me make a gentle suggestion. See what a more
neutral source has to say first before you contribute to the political
discourse. You might be surprised to learn that people actually do exaggerate
things and distort facts – even in politics.
If you can’t do that, and reject the mainstream media the
way many good zealots do, fine. At least do me this favor: check out the memes and
articles that the other side is posting first. Then imagine that all of you
were locked in a room, and couldn’t emerge until you reached consensus. What do
you think the consensus might be? At least let that inform your posts and
opinions.
Tune out the pundits.
Political talk hosts on opposing sides are probably best friends off-camera.
Why? Because they all engage in the same strategies: emotionally-charged
language, fatuous arguments, one-sided facts, straw man arguments and ad hominin
attacks.
Everyone criticizes commentators on the other side for doing it – but when I
notice the same things with pundits on their side, people look at me
like I have three heads. Yet they too are polarizing people and spreading
half-truths. My gentle suggestion: don’t listen to
jerks just because they are “our” jerk.
Listen to the other
side. This is the most important advice one could give for this or any
election – learn how the other side thinks. Listen to their candidates. Read
their articles. Visit their social media pages. Because real problems are solved
through dialogue and consensus. And that can only happen when both sides “get”
each other first.
If you can’t frame the other person’s position as that of a
totally reasonable person, you aren’t yet capable of advocating effectively for your side – you are
limited to preaching to your own choir. Which, in my humble opinion, never changes anything.
This is especially true in this unusual election, where it
seems like the more we vilify the opposition candidate, the more their poll
numbers go up. I hope that when the dust settles on the 2016 campaign, its
legacy is that we finally learn to listen to each other and solve problems
together.