What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the funniest books ever written on how to create excellent customer service! I am pleased to announce my next book What to Say to A Porcupine: 20 Humorous Tales That Get to the Heart of Great Customer Service.
Faithful to the format of Aesop’s Fables, Porcupine is a collection of 20 very hip, funny stories that teach real lessons about the mechanics of good customer support, aimed at the same audience as business fables like FISH! and Who Moved My Cheese.
Porcupine is scheduled for release late next quarter from leading business publisher AMACOM Books. For me, this project was a chance to combine a lot of things that have always been very close to my heart: great storytelling, real-world interpersonal and leadership skills, and even research on the structure of how classic fables made people smile over 2000 years ago.
The end product was truly a labor of love, and makes everyone laugh out loud. I can’t wait for all of you to see it. You can pre-order it now from Amazon, and my new website WhatToSayToAPorcupine.com will be coming soon. And keep an eye out for a summer tour with readings, book signings, and one of the funniest speaking engagements ever on customer service - more to come soon!
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